It’s great
dermatology
Skin-first makeup
Formulated by skin experts.
award_star
Award-Winning Brand
2026 Ipsy Awards Winner.
cruelty_free
Vegan & cruelty-free
Forever & always.
looks
LGBTQ+ Owned
Making makeup colorful.
chevron_left
chevron_right
science
Niacinamide-Infused
Your eyelid health matters.
cruelty_free
Vegan + Cruelty-Free
Always, obviously.
night_sight_max
Long-Wearing
No need to re-apply.
Nialash Niacinamide Serum Mascara
Regular price
$40.00
Regular price
Sale price
$40.00
Unit price
/
per
Shipping calculated at checkout
Nialash is a niacinamide-infused black mascara designed to deliver bold definition with a lightweight, comfortable feel. Powered by niacinamide (Vitamin B3), our skincare-inspired formula wraps each lash in rich black pigment while keeping lashes feeling soft and flexible throughout wear.
Suspended in a flexible polymer blend, the high-performance formula evenly coats each lash without stiffness, delivering buildable definition, separation, and long-lasting wear. The result is lashes that look fuller, smoother, and beautifully defined with every swipe.
expand_more
Quantity:
check_circle In Stock
cancel Sold out
package
Pickup currently unavailable at
local_shipping
Free shipping —
on all orders over
$40 USD / $52 CAD!
Nialash Niacinamide Serum Mascara
Regular price
$40.00
Regular price
Sale price
$40.00
Unit price
/
per
expand_more
Star Ingredients
expand_more
Niacinamide:
A skincare-inspired ingredient that helps condition lashes for a soft, flexible feel while supporting smooth, defined-looking results. Our tech-packed formula helps lashes feel comfortable throughout wear without feeling stiff or heavy.
Hyaluronic Acid:
Helps keep the formula feeling lightweight and comfortable while conditioning lashes for a soft, flexible finish that pairs beautifully with bold volume and definition.
Full Ingredients:
Aqua, Styrene/Acrylamide Copolymer, CI 77499, Synthetic Candelilla Wax, Copernicia Cerifera (Carnauba) Wax, Cyclopentasiloxane, Sodium Castorate, Cetearyl Alcohol, Mineral Oil, Stearic Acid, Triethanolamine, Nylon-6, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Hyaluronic Acid, Niacinamide
How to Use
expand_more
Starting at the base, sweep the mascara wand upward in a zigzag motion to coat each lash.
Nialash Niacinamide Serum Mascara
Size: Full (10ml)
EXPLORE OUR
Thousands of reviews from happy fans!
Customer Reviews
Overall rating: 5.0 / 5 from 391 reviews.
Love this mascara, my only wish would be that the opening would be a little smaller to take just a bit more off the brush when the wand is pulled out.
Jane Z. 4/5 Verified
Immediate favorite I was a big fan of the Hylash after receiving a travel size in an Ipsy bag a few years ago. I was a little nervous to switch to Nialash but it’s even better! I love the formula! No clumps! My lashes look fantastic!
Heather G. 5/5 Verified
The only mascara that I have found with no clumps and goes on well. The best mascara I have ever used
Nancy C. 3/5 Verified
Love it! I just love this mascara! It makes my lashes look great, but also very natural. I received a mini in an Ipsy order and just had to get more!
Cheri N. 5/5 Verified
Makes my lashes so healthy I LOVE THIS PRODUCT!!! I have extremely sensitive eyes. I was not sure if I was going to be able to use it; most mascaras will irritate my eyes by midday. I love the way they look and feel. I swear they are also growing like crazy. I hope the full size comes back out soon. I think I have like five travel sizes I have almost used up.
April H. 5/5 Verified
My daughter and I both love this mascara. It goes on smoothly, doesn’t clump, makes our eye lashes look great and comes off relatively easily (compared to other mascaras).
Heather 5/5 Verified
Love! Love! Love! Love how natural my lashes look! It does not clump, defines each lash, and lasts all day!
Jmp 5/5 Verified
Great mascara
Maritza 5/5 Verified
Natural look but better I really liked this mascara. It doesn't clump, looks natural but makes lashes visible. Lashes are not stiff and cakey with this on.
Suzanne 5/5 Verified
Great Mascara- Loving it! Love this! got the sample in my Ipsy bag- Please get the larger size back in stock!!!! Tis stuff is GREAT!!!- doesnt smear, doesnt crack or flake, makes my lashes look super long-
Tamara R. 5/5 Verified
Stop the presses! AMAZING! My Ipsy bag had Hylash Hyaluronic Mascara in it. Over the last 2 years I've tried so many different mascaras but this one is WAY different! Goes on with NO CLUMPING, doesn't smudge, looks natural but makes every lash stand out. I've been in tropical heat, swimming, exercising and on the go and this stuff looks GREAT! Not to mention I didn't take it off for a couple days and just added a touch up on the tips. My lashes aren't the least bit crusty or stiff either. Amazing! I will never, ever buy another brand. Problems all solved!
Lurrie 5/5 Verified
Completely in love! This is such an underrated mascara. People are not understanding the name of it at all. It HYlash, as in Hyaluronic, which is the main component of this mascara. Not meaning high, in the volume or the height you will get with it on your lashes. I will say, this mascara is so light weight and gives you just enough to see that you are wearing something, but is so natural looking. I have noticed a difference in my lashes after using this mascara for a couple months. My lashes feel a bit more full and longer, whether itís from the mascara or not, Iím taking it! Highly recommend this mascara to people who love that natural look.
Tiffany G. 5/5 Verified
Best mascara I've gotten from Ipsy. Really gives me lashes as mine are barely visible. I can't believe it only rates a 3+. It's amazing. I need a full size but cannot find it anywhere. Love ot
Carol E. 5/5 Verified
Keeps my lashes up all day I got this in my ipsy package and i love it so much omg it keeps my lashes up all day doesnít weigh them down and keeps them looking natural i would definitely get this again
Avery D. 5/5 Verified
Perfect Loveddd this product, separated the lashes so well & extended them. It fell so smooth and silky while applying it
Kayla C. 5/5 Verified
Great products Love this mascara goes on smooth and brings out the lashes
Keena G. 5/5 Verified
womp womp Got this in my Ipsy bag this month. Not buildable, doesn't hold a curl, messyyyyyy. I don't usually write reviews but this really threw me through a loop. It would be great for people with long lashes with a natural curl to them. Definitely doesn't clump, because the applicator barely deposits product on your lashes. :)
Elonwy 2/5 Verified
My one true love I use it everyday ITS SOO GOOD i use it with another mascara like a combo!
Briley S. 5/5 Verified
Great, soft mascara This is my favorite mascara from any that I have gotten from Ipsy. I have long lashes, and I curl them manually, then add this mascara which is soft and really highlights my lashes. It probably won't add length or curl, and may not work for oily skin (fine for me though).
Carla G. 5/5 Verified
My new favorite mascara! I love this mascara! It's not clumpy, and it got every single lash perfectly. LOVE that brush, too! It's not a HUGE lengthening mascara but it is complete, of that makes sense. I'm placing an order now!
Erin L. 5/5 Verified
True black When I received this in my Ipsy shipment, I was skeptical because mascara never lives up to expectations, but this one was truly black and extended my lashes!
Jean G. 5/5 Verified
Love it! I love this mascara. It doesn't clump much , lengthens and volumizes. And its easy to wash off. I hate having to scrub at my eyes to get a product off
Trixie L. 5/5 Verified
Lightweight, clean wear Really love this mascara ó applicator is very effective, product is lightweight and leaves a thin, clump-free coat, and doesnít feel dry at all. Not the most bold mascara but definitely a great pick for daily wear.
Nichole S. 5/5 Verified
A review from Ipsy.com This is one of my favorite mascaras that I have used in quite some time
Brianna G. 5/5 Verified
SERUM MASCARA THIS CAME IN MY GLAM BAG AND I REALLY LIKE IT. IT GOES ON EASILY AND DOESNT FLAKE. WILL BUY MORE.
Linda K. 5/5 Verified
Love this!! Really like this mascara. Honestly, I didnít think I was going to like it.. But I totally do!!
Christina O. 5/5 Verified
A review from Ipsy.com Honestly loving every item this brand makes, excited to try more!
Lynda H. 5/5 Verified
Works amazing Came in one of my bags and I am obsessed!! Will be ordering again!
Kacie W. 5/5 Verified
Too clumpy I got it in my glam bag and wish I love it more ?? The applicater is not my favorite and does get some chunks by its look ok
Audra E. 5/5 Verified
New favorite I like the brush on this mascara, i think it grabs the lashes really well. The mascara itself has great staying power and looks nice without flaking
Jeimi L. 5/5 Verified
Love the brush Was one of my favorite I still use the brush part dose well
Alina B. 5/5 Verified
Would buy again Formula feels hydrating. Better for wispy lashes- not length and fullness
Aiko M. 5/5 Verified
Love this mascara Got this in my glam bag and love it so much! Looking for full size!
Gennifer H. 5/5 Verified
Great product I received some of this in my Ipsy bag a few months ago & I love it
Dani R. 5/5 Verified
So smooth! This goes on so smoothly and lasts all day! Big fan =]
Kath C. 5/5 Verified
Good Doesnít make my eyes water like most mascaras, goes on smooth
Vanessa H. 5/5 Verified
Great, setting powder I have no idea why itís saying I got the toy factory mascara because Iím definitely got the toy factory setting powder which I absolutely love and I loved the toy factory concealer so much in my last IPSY bag that I actually went on the website and purchase the full size. It is amazing serum concealer. If none of yíall have tried the toy factory serum concealer yíall need to. It is amazing. Iím starting to really love toy factory brand.
Heather W. 5/5 Verified
A review from Ipsy.com Definitely one of my new go to mascaras for certain
Annika Z. 5/5 Verified
Awesome! Love how this mascara feels! Itís smooth and doesnít clump at all
Desirie P. 5/5 Verified