Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$52.00
$52.00
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Sidekick One Squalane Palette

$66.00
$66.00

Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
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Superset® Hyaluronic Acid Setting Spray

$33.00
$33.00

Dreamset® Highlighter Serum Palette

$55.00
$55.00

Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
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Sunset™ Squalane Blush Palette

$55.00
$55.00

Prime Collagen® Makeup Primer

$44.00
$44.00

Calabasas Glaze - Smart Gloss®

$25.00
$25.00

Automatica - Smart Gloss®

$25.00
$25.00

Ringlight - Smart Gloss®

$25.00
$25.00

For You Page - Smart Gloss®

$25.00
$25.00

Soho Penthouse - Smart Gloss®

$25.00
$25.00

Smart Blush™ Serum Blush

$33.00
$33.00

Sale

The Essentials Set

$273.00
$408.00 $273.00

Sale

The Smart Gloss® Set

$107.00
$124.00 $107.00

Pastel Diamond Pro MUA Brush Set

$124.00
$124.00

Hylash™ Hyaluronic Serum Mascara

From $14.00
From $14.00
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