Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$54.00
$54.00
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Sidekick One Squalane Palette

$68.00
$68.00

Dollpaint™ Gel Eyeliner

From $26.00
From $26.00
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Superset® Hyaluronic Acid Setting Spray

$34.00
$34.00

Dreamset® Highlighter Serum Palette

$56.00
$56.00

Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
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Sunset™ Squalane Blush Palette

$56.00
$56.00

Prime Collagen® Makeup Primer

$45.00
$45.00

Calabasas Glaze - Smart Gloss®

$26.00
$26.00

Automatica - Smart Gloss®

$26.00
$26.00

Ringlight - Smart Gloss®

$26.00
$26.00

For You Page - Smart Gloss®

$26.00
$26.00

Soho Penthouse - Smart Gloss®

$26.00
$26.00

Smart Blush™ Serum Blush

$34.00
$34.00

SUMMER SALE 🌺

The Essentials Set

$278.00
$417.00 $278.00
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SUMMER SALE 🌺

The Smart Gloss® Set

$109.00
$126.00 $109.00

Pastel Diamond Pro MUA Brush Set

$126.00
$126.00

Hylash™ Hyaluronic Serum Mascara

From $14.00
From $14.00
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Oatbae Oil Makeup Remover

$51.00
$51.00

CliqueStick Eye Shadow Crayon

From $14.00
From $14.00
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Niabrow Serum Brow Gel

$34.00
$34.00