Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$55.00
$0.00 $55.00
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Sidekick One Squalane Palette

$69.00
$0.00 $69.00

Dreamset® Highlighter Serum Palette

$57.00
$0.00 $57.00

Sunset™ Squalane Blush Palette

$57.00
$0.00 $57.00

Ultraset™ Niacinamide Setting Powder

$43.00
$43.00
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Smart Blush™ Serum Blush

$35.00
$0.00 $35.00

Superset® Hyaluronic Acid Setting Spray

$35.00
$0.00 $35.00

Prime Collagen® Makeup Primer

$46.00
$0.00 $46.00

Pastel Diamond Pro MUA Brush Set

$129.00
$0.00 $129.00

Oatbae Oil Makeup Remover

$52.00
$0.00 $52.00

Niabrow Serum Brow Gel

$35.00
$0.00 $35.00