Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

Regular price $53.00
Regular price Sale price $53.00
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Sidekick One Squalane Palette

Regular price $66.00
Regular price Sale price $66.00
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Dreamset® Highlighter Serum Palette

Regular price $55.00
Regular price Sale price $55.00
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Sunset™ Squalane Blush Palette

Regular price $55.00
Regular price Sale price $55.00
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Ultraset™ Niacinamide Setting Powder

Regular price $42.00
Regular price Sale price $42.00
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Smart Blush™ Serum Blush

Regular price $33.00
Regular price Sale price $33.00
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Superset® Hyaluronic Acid Setting Spray

Regular price $33.00
Regular price Sale price $33.00
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Prime Collagen® Makeup Primer

Regular price $44.00
Regular price Sale price $44.00
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Pastel Diamond Pro MUA Brush Set

Regular price $124.00
Regular price Sale price $124.00
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Oatbae Oil Makeup Remover

Regular price $50.00
Regular price Sale price $50.00
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