Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
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Automatica - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Automatica is a muted rose.
Calabasas Glaze - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Calabasas Glaze is a sheer peachy dew.
Dollpaint™ Gel Eyeliner
It's simple — the two colors we all need — Black & Brown. They’re sisters, not twins, but they both love a good night on the town. Our gel eyeliners glide on and last all day, all night. The Dollpaint Duo is the perfect eye kit and includes one black gel eyeliner and one brown gel eyeliner. The ultra-fine tip and buttery formula allows for a smooth, precise application to elevate your glam. You can also purchase each color separately by selecting your shade.
Dreamset® Highlighter Serum Palette
Your serum and highlighter are now one. Blinding pigment blends hyaluronic acid with niacinamide and squalane for a glowy, soft, professional glam, keeping your glow moisturized, not cakey. Simple, right? A versatile skincare & makeup hybrid. It’s Dreamset. Four iconic and blinding shades: Metaverse is a bright, soft whiteBisha is a shimmery goldDatenight is a blinding baby pinkHaloplex is a deep nude
For You Page - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. For You Page is a burnt Sienna moment.
Niablend™ Serum Concealer
Niablend is a rich, long-lasting concealer made with niacinamide serum to infuse skin health into your glam routine. Rich in Vitamin B3, Niablend feels light-weight, while offering buildable, full coverage for your undereyes, blemishes and other skin imperfections. Our technical formula keeps your glam feeling hydrated and doughy, not cakey. She's lightweight and non-caking, so you can conceal without revealing creases and fine lines. Niablend is bottled in a luxe glass vile to help keep our serum fresh. Niablend full size is 10ml.
Prime Collagen® Makeup Primer
Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin wants to drink up plant-based collagen before you glam. Our hyaluronic acid cocktail helps your body stimulate cell regeneration while forming the ultimate base layer for a natural, dewy glow. Tone and prime your skin for the next stage of your makeup routine to help prevent creasing and caking, or go naked with nothing but this luscious, electric formula for that glowy off-duty vibe.
Ringlight - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Ringlight is the most luxe and luscious clear-coat in the game.
Smart Blush™ Serum Blush
Smart Blush™ is a serum first, and a blush second, without compromising pigment or payoff. Formulated with niacinamide to moisturize and hydrate, our high payoff, vegan color brings the skin to life with just one drop. Met in Tulum is a sun-kissed, vibrant red. More shades to come soon!
Soho Penthouse - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Soho Penthouse is a deep red.
Sunset™ Squalane Blush Palette
Sunset is a creamy, skin-first squalane blush. Your serum and blush are now one. Squalane is the giver of youthful, radiant skin. The Sunset Palette pairs the luxury of squalane powder with a summery, golden hour color story to kiss your skin with the perfect pop of color. Enjoy the sunset, babe. Four iconic and warm shades: Morning is the perfect baby pinkPasha is the morning golden hourKost is a vibrant doll pinkSumatra is a moody coral
Superset® Hyaluronic Acid Setting Spray
It's simple because we automated it. Your serum and setting spray are now one, and that look you just created is about to last all day, all night. Superset uses hyaluronic acid to lock in your color payoff, while coating your skin with a misty serum expertly formulated for all-day hydration, and a dewy, soft, professional look.
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The Smart Gloss® Set
Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. The Smart Gloss® Set comes with one of each of our glosses: Ringlight, Automatica, Soho Penthouse, For You Page and Calabasas Glaze.
Ultraset™ Niacinamide Setting Powder
Ultraset is a high-performance, niacinamide-based loose setting powder formulated with a skin-first approach to setting your glam. Created in 3 versatile shades (translucent, tan and dark), Ultraset works with all skin tones to lock in your glam. Our star ingredient is niacinamide. Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.