Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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We invite you to step inside

The Wonderful World of Toyfactory.

Technical Lip Base

Smart shades picked by AI. Introducing Smart Gloss®

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Calabasas Glaze - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Automatica - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Ringlight - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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For You Page - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Soho Penthouse - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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SUMMER SALE 🌺

The Smart Gloss® Set

Regular price $107.00
Regular price $124.00 Sale price $107.00
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From beginners to pro MUAs,

The girls who get it, get it.

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"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."

— Jensen, Verified Buyer

"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."

— Chloe, Verified Buyer

"I fell in love with the fine tip and smooth application. I never want to run out of this!"

— Ashley, Verified Buyer

Who is Toyfactory?

Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.

About our brand