Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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SUMMER SALE 🌺

The Essentials Set

$276.00
$413.00 $276.00
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SUMMER SALE 🌺

The Smart Gloss® Set

$108.00
$125.00 $108.00
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Pastel Diamond Pro MUA Brush Set

$125.00
$125.00

Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
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