Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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SUMMER SALE 🌺

The Essentials Set

$284.00
$425.00 $284.00
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SUMMER SALE 🌺

The Smart Gloss® Set

$111.00
$129.00 $111.00
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Pastel Diamond Pro MUA Brush Set

$129.00
$0.00 $129.00

Dollpaint™ Gel Eyeliner

From $26.00
$0.00 From $26.00
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