Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2023.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right

Welcome to Toyfactory.

Let's get to know each other!

chevron_left chevron_right

From Canada, with love.

Toyfactory is a Canadian-owned brand through and through. How does that translate into our makeup? We come from the land of the free where ALL people, bodies, skin colors and identity can play in makeup without fear of discrimination, mean girl energy or judgement. We're also like, really nice, too!

It also means that we formulate our products with some of the strictest rules and regulations in mind. Canada is at the forefront of the clean-beauty movement, and we're happy to be along for the ride. The reality is, it's up to the small brands to demand simple changes to fuel clean, skin-first makeup. Like no talc, sustainably sourced mica, and an outright ban on palm oil and other planet-harming ingredients.

Get to know our formulas.

chevron_left chevron_right