Eyes
Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
Welcome to Toyfactory.
Let's get to know each other!
Skin-first formulas made to inspire.
Our products offer high-payoff pigments without compromising your skin's health. Say goodbye to acne, breakouts, and caking. Who says you can't glam while caring about your skin?
LGBTQ+ Owned. Color is in our DNA.
Our commitment to our community is real. We promise to use LGBTQ+ makeup artists on our sets; photographers in our shoots, models in our photos and influencers on our feeds.
Technical formulas created by AI.
Through our partnerships with the biggest makeup distributors in the world, we mine millions of datapoints to build formulas that work for all skin types, and all skin tones — proven by data.
Vegan & Cruelty-Free, always.
Hello?! It's 2024. Our formulas don't use animal products, or animal-derived pigments. Our respect for people and planet drives our product development.
From Canada, with love.
Toyfactory is a Canadian-owned brand through and through. How does that translate into our makeup? We come from the land of the free where ALL people, bodies, skin colors and identity can play in makeup without fear of discrimination, mean girl energy or judgement. We're also like, really nice, too!
It also means that we formulate our products with some of the strictest rules and regulations in mind. Canada is at the forefront of the clean-beauty movement, and we're happy to be along for the ride. The reality is, it's up to the small brands to demand simple changes to fuel clean, skin-first makeup. Like no talc, sustainably sourced mica, and an outright ban on palm oil and other planet-harming ingredients.
We make technical color products trusted by pro-MUAs for real-world glam that lasts all night.
Our products give you that Pro-MUA edge. Our formulas are trusted by makeup artists and enthusiasts all over the world.
Sisters, not twins.
You might recognize our aesthetic, our vibe, and our overall love for skin-first products. Toyfactory is the sister-brand of Dew of the Gods.