Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Ultraset™ Niacinamide Setting Powder

$41.00
$41.00
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Superset® Hyaluronic Acid Setting Spray

$33.00
$33.00
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Prime Collagen® Makeup Primer

$44.00
$44.00

Oatbae Oil Makeup Remover

$49.00
$49.00

Niabrow Serum Brow Gel

$33.00
$33.00

Niapout Serum Lip Mask

$33.00
$33.00