Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
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Superset® Hyaluronic Acid Setting Spray

$33.00
$33.00

Prime Collagen® Makeup Primer

$44.00
$44.00