Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Automatica - Smart Gloss®

Regular price $26.00
Regular price Sale price $26.00
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Calabasas Glaze - Smart Gloss®

Regular price $26.00
Regular price Sale price $26.00
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Dreamset® Highlighter Serum Palette

Regular price $56.00
Regular price Sale price $56.00
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For You Page - Smart Gloss®

Regular price $26.00
Regular price Sale price $26.00
Unit price  per 

Niabrow Serum Brow Gel

Regular price $34.00
Regular price Sale price $34.00
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Oatbae Oil Makeup Remover

Regular price $51.00
Regular price Sale price $51.00
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Pastel Diamond Pro MUA Brush Set

Regular price $126.00
Regular price Sale price $126.00
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Prime Collagen® Makeup Primer

Regular price $45.00
Regular price Sale price $45.00
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Ringlight - Smart Gloss®

Regular price $26.00
Regular price Sale price $26.00
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Sidekick One Squalane Palette

Regular price $67.00
Regular price Sale price $67.00
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Smart Blush™ Serum Blush

Regular price $34.00
Regular price Sale price $34.00
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Soho Penthouse - Smart Gloss®

Regular price $26.00
Regular price Sale price $26.00
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Sunset™ Squalane Blush Palette

Regular price $56.00
Regular price Sale price $56.00
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Superset® Hyaluronic Acid Setting Spray

Regular price $34.00
Regular price Sale price $34.00
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SUMMER SALE 🌺

The Smart Gloss® Set

Regular price $109.00
Regular price $126.00 Sale price $109.00
Unit price  per