Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Filters

View

Filters

Clear all

Sold out

Automatica - Smart Gloss®

$26.00
$0.00 $26.00
View product

Sold out

Calabasas Glaze - Smart Gloss®

$26.00
$0.00 $26.00
View product

Dollpaint™ Gel Eyeliner

From $26.00
From $26.00
View product

Sold out

Dreamset® Highlighter Serum Palette

$56.00
$56.00
View product

Sold out

For You Page - Smart Gloss®

$26.00
$26.00
View product

Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
View product

Niablend™ Serum Concealer

$54.00
$0.00 $54.00
View product

Niabrow Serum Brow Gel

$34.00
$34.00

Niapout Serum Lip Mask

$34.00
$34.00

Oatbae Oil Makeup Remover

$51.00
$51.00

Pastel Diamond Pro MUA Brush Set

$126.00
$126.00

Prime Collagen® Makeup Primer

$45.00
$45.00

Sold out

Ringlight - Smart Gloss®

$26.00
$26.00
View product

Sold out

Sidekick One Squalane Palette

$68.00
$68.00
View product

Sold out

Smart Blush™ Serum Blush

$34.00
$0.00 $34.00
View product

Soho Penthouse - Smart Gloss®

$26.00
$26.00

Sold out

Sunset™ Squalane Blush Palette

$56.00
$0.00 $56.00
View product

Sold out

Superset® Hyaluronic Acid Setting Spray

$34.00
$34.00
View product

SUMMER SALE 🌺

The Essentials Set

$279.00
$418.00 $279.00
View product

SUMMER SALE 🌺

The Smart Gloss® Set

$110.00
$126.00 $110.00
View product

Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
View product