Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Automatica - Smart Gloss®

$25.00
$25.00
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Calabasas Glaze - Smart Gloss®

$25.00
$25.00
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Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
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Dreamset® Highlighter Serum Palette

$56.00
$56.00
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For You Page - Smart Gloss®

$25.00
$25.00
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Hylash™ Hyaluronic Serum Mascara

From $0.00
From $0.00
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Niablend™ Serum Concealer

$53.00
$53.00
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Niabrow Serum Brow Gel

$34.00
$34.00

Niapout Serum Lip Mask

$34.00
$34.00

Oatbae Oil Makeup Remover

$50.00
$50.00

Pastel Diamond Pro MUA Brush Set

$125.00
$125.00

Prime Collagen® Makeup Primer

$45.00
$45.00

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Ringlight - Smart Gloss®

$25.00
$25.00
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Sidekick One Squalane Palette

$67.00
$67.00
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Smart Blush™ Serum Blush

$34.00
$34.00
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Soho Penthouse - Smart Gloss®

$25.00
$25.00

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Sunset™ Squalane Blush Palette

$56.00
$56.00
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Superset® Hyaluronic Acid Setting Spray

$34.00
$34.00

Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
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