Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2023.

LGBTQ+ Owned

Because makeup is colourful.

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Automatica - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Calabasas Glaze - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Dollpaint™ Gel Eyeliner

Regular price From $25.00
Regular price Sale price From $25.00
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Dreamset® Highlighter Serum Palette

Regular price $55.00
Regular price Sale price $55.00
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For You Page - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Hylash™ Hyaluronic Serum Mascara

Regular price From $14.00
Regular price Sale price From $14.00
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Niablend™ Serum Concealer

Regular price $52.00
Regular price Sale price $52.00
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Pastel Diamond Pro MUA Brush Set

Regular price $122.00
Regular price Sale price $122.00
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Prime Collagen® Makeup Primer

Regular price $44.00
Regular price Sale price $44.00
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Ringlight - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Sidekick One Squalane Palette

Regular price $65.00
Regular price Sale price $65.00
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Smart Blush™ Serum Blush

Regular price $33.00
Regular price Sale price $33.00
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Soho Penthouse - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Sunset™ Squalane Blush Palette

Regular price $55.00
Regular price Sale price $55.00
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Superset® Hyaluronic Acid Setting Spray

Regular price $33.00
Regular price Sale price $33.00
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The Essentials Set

Regular price $270.00
Regular price $403.00 Sale price $270.00
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The Smart Gloss® Set

Regular price $106.00
Regular price $122.00 Sale price $106.00
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Ultraset™ Niacinamide Setting Powder

Regular price $41.00
Regular price Sale price $41.00
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