Formulated by skin experts.
Our formulas know you.
Obviously — it's 2023.
Because makeup is colourful.
You know us from
New & Restocked
Shop our best sellers.
Niablend™ Serum Concealer
Sidekick One Squalane Palette
Superset® Hyaluronic Acid Setting Spray
Dollpaint™ Gel Eyeliner
Prime Collagen® Makeup Primer
Calabasas Glaze - Smart Gloss®
Ultraset™ Niacinamide Setting Powder
Dreamset® Highlighter Serum Palette
Sunset™ Squalane Blush Palette
Pastel Diamond Pro MUA Brush Set
Smart Blush™ Serum Blush
Formulated by AI
Trending now at Toy
Technical Basics
A skin-first approach to color.
Technical Lip Base
Smart shades picked by AI. Introducing Smart Gloss®
Calabasas Glaze - Smart Gloss®
Automatica - Smart Gloss®
Ringlight - Smart Gloss®
For You Page - Smart Gloss®
Soho Penthouse - Smart Gloss®
Sale
The Smart Gloss® Set
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?
Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.
