Fully
automated
makeup.
Welcome to Toyfactory.
$174.00
THE HALO SET
The Halo Set is everything, literally. It's us giving you everything we've got, and then some. Eight gorgeous glam staples come together to form the ultimate bundle to get you acquainted with everything Toy. Our collection is constantly growing, but...
$174.00
DREAMSET® HIGHLIGHTER SERUM PALETTE
Your serum and highlighter are now one. Blinding pigment blends hyaluronic acid with niacinamide and squalane for a glowy, soft, professional glam, keeping your glow moisturized, not cakey. Simple, right? A versatile skincare & makeup hybrid. It’s Dreamset. Four iconic...
$40.00
SUPERSET® HYALURONIC ACID SETTING SPRAY
It's simple because we automated it. Your serum and setting spray are now one, and that look you just created is about to last all day, all night. Superset uses hyaluronic acid to lock in your color payoff, while coating your...
$24.00
PRIME COLLAGEN® COLLAGEN PRIMER
Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin wants to drink up plant-based collagen before you glam. Our hyaluronic acid cocktail helps your body stimulate cell regeneration while forming the ultimate base layer for...
$32.00
$25.00
RINGLIGHT - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$25.00
AUTOMATICA - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$25.00
FOR YOU PAGE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
CALABASAS GLAZE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
SOHO PENTHOUSE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
CALABASAS GLAZE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$25.00
AUTOMATICA - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$25.00
RINGLIGHT - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$25.00
FOR YOU PAGE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$125.00
THE SMART GLOSS® SET
Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of...
$125.00
SOHO PENTHOUSE - SMART GLOSS®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$25.00
$174.00
THE HALO SET
The Halo Set is everything, literally. It's us giving you everything we've got, and then some. Eight gorgeous glam staples come together to form the ultimate bundle to get you acquainted with everything Toy. Our collection is constantly growing, but...
$174.00
$125.00
THE SMART GLOSS® SET
Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of...
$125.00
Hyaluronic Acid +
Niacinamide
Dreamset One is the world’s first Serum Palette.
We’ve used millions of datapoints to formulate a highlighter palette with proven skin-first ingredients. Goes on like a cream, but holds like a powder.
Four essential shimmers made with hyaluronic acid, niacinamide and squalane.
She is the Dreamset™.
Four essential shimmers made with hyaluronic acid, niacinamide and squalane.
She is the Dreamset™.
Fully automated makeup.
Toyfactory™ is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.