Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
You know us from
New & Restocked
Explore our color icons.
Niablend™ Serum Concealer
Niabrow Serum Brow Gel
Oatbae Oil Makeup Remover
Superset® Hyaluronic Acid Setting Spray
Dollpaint™ Gel Eyeliner
Hylash™ Hyaluronic Serum Mascara
Prime Collagen® Makeup Primer
Calabasas Glaze - Smart Gloss®
Ultraset™ Niacinamide Setting Powder
Pastel Diamond Pro MUA Brush Set
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Sidekick One Squalane Palette
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Dreamset® Highlighter Serum Palette
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Sunset™ Squalane Blush Palette
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Smart Blush™ Serum Blush
We invite you to step inside
The Wonderful World of Toyfactory.
Technical Lip Base
Smart shades picked by AI. Introducing Smart Gloss®
Calabasas Glaze - Smart Gloss®
Ringlight - Smart Gloss®
For You Page - Smart Gloss®
Soho Penthouse - Smart Gloss®
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Automatica - Smart Gloss®
SUMMER SALE 🌺
The Smart Gloss® Set
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?
Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.
