Fully
automated
makeup.
Welcome to Toyfactory.
Superset® Hyaluronic Acid Setting Spray
It's simple because we automated it. Your serum and setting spray are now one, and that look you just created is about to last all day, all night. Superset uses hyaluronic acid to lock in your color payoff, while coating your...
$24.00
Dollpaint™ Gel Eyeliner Duo
It's simple — the two colors we all need — Black & Brown. They’re sisters, not twins, but they both love a good night on the town. Our gel eyeliners glide on and last all day, all night. The Dollpaint...
$32.00
Prime Collagen® Makeup Primer
Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin wants to drink up plant-based collagen before you glam. Our hyaluronic acid cocktail helps your body stimulate cell regeneration while forming the ultimate base layer for...
$32.00
Calabasas Glaze - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
Ultraset™ Niacinamide Setting Powder
- Translucent
Ultraset is a high-performance, niacinamide-based loose setting powder formulated with a skin-first approach to setting your glam. Created in 3 versatile shades (translucent, tan and dark), Ultraset works with all skin tones to lock in your glam. Our star ingredient...
$30.00
Dreamset® Highlighter Serum Palette
Your serum and highlighter are now one. Blinding pigment blends hyaluronic acid with niacinamide and squalane for a glowy, soft, professional glam, keeping your glow moisturized, not cakey. Simple, right? A versatile skincare & makeup hybrid. It’s Dreamset. Four iconic...
$40.00
Sunset™ Squalane Blush Palette
Sunset is a creamy, skin-first squalane blush. Your serum and blush are now one. Squalane is the giver of youthful, radiant skin. The Sunset Palette pairs the luxury of squalane powder with a summery, golden hour color story to kiss...
$40.00
Smart Blush™ Serum Blush
Smart Blush™ is a serum first, and a blush second, without compromising pigment or payoff. Formulated with niacinamide to moisturize and hydrate, our high payoff, vegan color brings the skin to life with just one drop. Met in Tulum is...
$24.00
Sold Out
Niablend™ Serum Concealer
- F1
Niablend will be back in stock on November 1, 2023! To be the FIRST to get access to our restock, hit the 'Notify Me' button. Niablend is a rich, long-lasting concealer made with niacinamide serum to infuse skin health into your...
$30.00
Calabasas Glaze - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
Automatica - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
Ringlight - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
For You Page - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
Soho Penthouse - Smart Gloss®
Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...
$18.00
The Smart Gloss® Set
Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of...
$78.00
Dollpaint™ Gel Eyeliner Duo
It's simple — the two colors we all need — Black & Brown. They’re sisters, not twins, but they both love a good night on the town. Our gel eyeliners glide on and last all day, all night. The Dollpaint...
$32.00
The Smart Gloss® Set
Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of...
$78.00
Hyaluronic Acid +
Niacinamide
Dreamset One is the world’s first Serum Palette.
We’ve used millions of datapoints to formulate a highlighter palette with proven skin-first ingredients. Goes on like a cream, but holds like a powder.
Four essential shimmers made with hyaluronic acid, niacinamide and squalane.
She is the Dreamset™.
Four essential shimmers made with hyaluronic acid, niacinamide and squalane.
She is the Dreamset™.
Fully automated makeup.
Toyfactory™ is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.