Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
You know us from
The Summer Sale
40% off EVERYTHING until Sunday @ 11:59pm
SUMMER SALE 🌺
Nialip Niacinamide Lip Liner
SUMMER SALE 🌺
Niaface Ultrashimmer Highlighter Palette
SUMMER SALE 🌺
Nialash Niacinamide Serum Mascara
SUMMER SALE 🌺
Niapout Serum Lip Mask
SUMMER SALE 🌺
Niablend™ Serum Concealer
SUMMER SALE 🌺
Niabrow Serum Brow Gel
SUMMER SALE 🌺
Oatbae Oil Makeup Remover
SUMMER SALE 🌺
Superset® Hyaluronic Acid Setting Spray
SUMMER SALE 🌺
Dollpaint™ Gel Eyeliner
SUMMER SALE 🌺
Prime Collagen® Makeup Primer
SUMMER SALE 🌺
Pastel Diamond Pro MUA Brush Set
Formulated by AI
Trending now at Toy
We invite you to step inside
The Wonderful World of Toyfactory.
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?