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Nialash Niacinamide Serum Mascara
Nialash Niacinamide Serum Mascara
Nialash Niacinamide Serum Mascara
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Nialash Niacinamide Serum Mascara

$28.00
$28.00
Shipping calculated at checkout

Hylash is now NIALASH! Re-launching in glorious full size late February 2026!

Nialash is a niacinaide serum-infused black mascara engineered to support lash fiber integrity, follicular health, and long-term lash resilience. Powered by niacinamide (Vitamin B3), our technical formula works at the cuticle and follicle level to reinforce the keratin structure of natural lashes, helping reduce breakage, brittleness, and premature lash shedding over time. 

Our high-performance black pigment is suspended in a flexible polymer matrix that evenly coats each lash without stiffness, delivering definition while maintaining lash elasticity. With consistent use, Nialash supports stronger, smoother, and more resilient lashes that appear fuller and healthier with a hit of pigment.

Niacinamide-Infused Your eyelid health matters.
Vegan + Cruelty-Free Always, obviously.
Long-Wearing No need to re-apply.

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Star Ingredients

Niacinamide helps support healthier-looking lashes by strengthening the hair fiber and improving moisture retention, which can reduce the appearance of brittleness over time. Our tech-packed formula helps to condition lashes so they look smoother, more resilient, and better protected with every wear.

Hyaluronic Acid is another star ingredient. Renowned for its moisture-retaining properties, Hyaluronic Acid fortifies and conditions eyelashes, promoting hydration and resilience. Experience lashes that not only dazzle with volume and definition but also benefit from the nourishing prowess of Hyaluronic Acid.

Full Ingredients: Aqua, Styrene/Acrylamide Copolymer, CI 77499, Synthetic Candelilla Wax, Copernicia Cerifera (Carnauba) Wax, Cyclopentasiloxane, Sodium Castorate, Cetearyl Alcohol, Mineral Oil, Stearic Acid, Triethanolamine, Nylon-6, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Hyaluronic Acid, Niacinamide

How to Use

Starting at the base, sweep the mascara wand upward in a zigzag motion to coat each lash.

Nialash Niacinamide Serum Mascara
Nialash Niacinamide Serum Mascara

Size: Full (10ml)

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What is serum mascara?

Niacinamide also plays a key role in supporting the lash line environment by helping to reinforce the skin barrier and maintain optimal hydration where lashes grow. By improving moisture balance and supporting keratin structure, it can help lashes appear fuller and more flexible, which may reduce the look of shedding caused by dryness or weakness. Over time, consistent use helps lashes feel softer, healthier, and better conditioned, making them more resilient under daily makeup application and removal.

A never-dry (feeling) formula.

Hyaluronic Acid, a key component of Hylash, plays a pivotal role in elevating the mascara beyond conventional formulations. This naturally occurring substance possesses exceptional water-attracting capabilities, fostering hydration within the lashes. As a result, Hylash not only accentuates lash volume and definition but also actively improves lash health.

This is lash CARE.

By infusing the mascara formula with Hyaluronic Acid, Hylash goes beyond cosmetic enhancement, offering a holistic approach to lash care. Users can expect lashes that not only look voluminous and defined but also benefit from the hydrating and conditioning effects of this advanced ingredient. Embrace a mascara that not only enhances your beauty but also prioritizes the health and vitality of your eyelashes.

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Overall rating: 4.984536 / 5 from 388 reviews.

AI Generated Review Summary

Hylash™ Hyaluronic Serum Mascara hydrates eyelids and lash roots with hyaluronic acid, offering a bold, long-lasting lash look. Customers appreciate its non-clumping formula, excellent applicator, and travel-friendly size. The mascara's light weight and rich color enhance natural lash appearance, while the compact wand ensures precise application.

Summary topics

  • Non-Clumping: 7%
  • Application: 4%
  • Size: 5%
  • Wand: 2%
  • Weight: 3%

Review topics: ["look","size","color","mascara","weight","coverage","packaging","lashes","quality","shape","shade","eyelashes","skin","ingredients","clumps","brand","brush","application","itís","wand","formula","feel","use","try","wear","iíve","finish","eyes","smudging","works"].

Review highlights

  • "And great lashes with great color and curl and separation?" — Susan B.
  • "Color is bold, wand is amazing, helps you grab individual eyelashes for better precision." — Jessica C.
  • "Not clumpy at ALLLLLLL, the wand is so clean and precise, and my lashes didnít look or feel dry." — Ashley H.

Reviews

Immediate favorite

"I was a big fan of the Hylash after receiving a travel size in an Ipsy bag a few years ago. I was a little nervous to switch to Nialash but it’s even better! I love the formula! No clumps! My lashes look fantastic!"

— Heather G. (5/5)

Love this mascara, my only

"Love this mascara, my only wish would be that the opening would be a little smaller to take just a bit more off the brush when the wand is pulled out."

— Jane Z. (4/5)

The only mascara that I

"The only mascara that I have found with no clumps and goes on well. The best mascara I have ever used"

— Nancy C. (3/5)

Love it!

"I just love this mascara! It makes my lashes look great, but also very natural. I received a mini in an Ipsy order and just had to get more!"

— Cheri N. (5/5)

Makes my lashes so healthy

"I LOVE THIS PRODUCT!!! I have extremely sensitive eyes. I was not sure if I was going to be able to use it; most mascaras will irritate my eyes by midday. I love the way they look and feel. I swear they are also growing like crazy. I hope the full size comes back out soon. I think I have like five travel sizes I have almost used up."

— April H. (5/5)

Love! Love! Love!

"Love how natural my lashes look! It does not clump, defines each lash, and lasts all day!"

— Jmp (5/5)

womp womp

"Got this in my Ipsy bag this month. Not buildable, doesn't hold a curl, messyyyyyy. I don't usually write reviews but this really threw me through a loop. It would be great for people with long lashes with a natural curl to them. Definitely doesn't clump, because the applicator barely deposits product on your lashes. :)"

— Elonwy (2/5)

Natural look but better

"I really liked this mascara. It doesn't clump, looks natural but makes lashes visible. Lashes are not stiff and cakey with this on."

— Suzanne (5/5)

Stop the presses! AMAZING!

"My Ipsy bag had Hylash Hyaluronic Mascara in it. Over the last 2 years I've tried so many different mascaras but this one is WAY different! Goes on with NO CLUMPING, doesn't smudge, looks natural but makes every lash stand out. I've been in tropical heat, swimming, exercising and on the go and this stuff looks GREAT! Not to mention I didn't take it off for a couple days and just added a touch up on the tips. My lashes aren't the least bit crusty or stiff either. Amazing! I will never, ever buy another brand. Problems all solved!"

— Lurrie (5/5)

Great, soft mascara

"This is my favorite mascara from any that I have gotten from Ipsy. I have long lashes, and I curl them manually, then add this mascara which is soft and really highlights my lashes. It probably won't add length or curl, and may not work for oily skin (fine for me though)."

— Carla G. (5/5)

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