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Obviously — it's 2024.
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Nialash Niacinamide Serum Mascara
Hylash is now NIALASH! Re-launching in glorious full size late February 2026!
Nialash is a niacinaide serum-infused black mascara engineered to support lash fiber integrity, follicular health, and long-term lash resilience. Powered by niacinamide (Vitamin B3), our technical formula works at the cuticle and follicle level to reinforce the keratin structure of natural lashes, helping reduce breakage, brittleness, and premature lash shedding over time.
Our high-performance black pigment is suspended in a flexible polymer matrix that evenly coats each lash without stiffness, delivering definition while maintaining lash elasticity. With consistent use, Nialash supports stronger, smoother, and more resilient lashes that appear fuller and healthier with a hit of pigment.
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Nialash Niacinamide Serum Mascara
Star Ingredients
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Niacinamide helps support healthier-looking lashes by strengthening the hair fiber and improving moisture retention, which can reduce the appearance of brittleness over time. Our tech-packed formula helps to condition lashes so they look smoother, more resilient, and better protected with every wear.
Hyaluronic Acid is another star ingredient. Renowned for its moisture-retaining properties, Hyaluronic Acid fortifies and conditions eyelashes, promoting hydration and resilience. Experience lashes that not only dazzle with volume and definition but also benefit from the nourishing prowess of Hyaluronic Acid.
Full Ingredients: Aqua, Styrene/Acrylamide Copolymer, CI 77499, Synthetic Candelilla Wax, Copernicia Cerifera (Carnauba) Wax, Cyclopentasiloxane, Sodium Castorate, Cetearyl Alcohol, Mineral Oil, Stearic Acid, Triethanolamine, Nylon-6, Tocopheryl Acetate, Phenoxyethanol, Ethylhexylglycerin, Hyaluronic Acid, Niacinamide
How to Use
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Starting at the base, sweep the mascara wand upward in a zigzag motion to coat each lash.
Size: Travel (3ml)
What is serum mascara?
Niacinamide also plays a key role in supporting the lash line environment by helping to reinforce the skin barrier and maintain optimal hydration where lashes grow. By improving moisture balance and supporting keratin structure, it can help lashes appear fuller and more flexible, which may reduce the look of shedding caused by dryness or weakness. Over time, consistent use helps lashes feel softer, healthier, and better conditioned, making them more resilient under daily makeup application and removal.
A never-dry (feeling) formula.
Hyaluronic Acid, a key component of Hylash, plays a pivotal role in elevating the mascara beyond conventional formulations. This naturally occurring substance possesses exceptional water-attracting capabilities, fostering hydration within the lashes. As a result, Hylash not only accentuates lash volume and definition but also actively improves lash health.
This is lash CARE.
By infusing the mascara formula with Hyaluronic Acid, Hylash goes beyond cosmetic enhancement, offering a holistic approach to lash care. Users can expect lashes that not only look voluminous and defined but also benefit from the hydrating and conditioning effects of this advanced ingredient. Embrace a mascara that not only enhances your beauty but also prioritizes the health and vitality of your eyelashes.