Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$55.00
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Dollpaint™ Gel Eyeliner

From $26.00
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Hylash™ Hyaluronic Serum Mascara

From $0.00
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Prime Collagen® Makeup Primer

$47.00
$0.00 $47.00

Oatbae Oil Makeup Remover

$52.00
$0.00 $52.00

CliqueStick Eye Shadow Crayon

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Niabrow Serum Brow Gel

$35.00
$0.00 $35.00