Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$54.00
$0.00 $54.00
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Dollpaint™ Gel Eyeliner

From $26.00
From $26.00
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Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
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Prime Collagen® Makeup Primer

$45.00
$45.00

Oatbae Oil Makeup Remover

$51.00
$51.00

Niabrow Serum Brow Gel

$34.00
$34.00