Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

Regular price $53.00
Regular price Sale price $53.00
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Dollpaint™ Gel Eyeliner

Regular price From $25.00
Regular price Sale price From $25.00
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Prime Collagen® Makeup Primer

Regular price $45.00
Regular price Sale price $45.00
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Hylash™ Hyaluronic Serum Mascara

Regular price From $14.00
Regular price Sale price From $14.00
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