Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$53.00
$53.00
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Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
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Prime Collagen® Makeup Primer

$45.00
$45.00

Hylash™ Hyaluronic Serum Mascara

From $14.00
From $14.00
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Oatbae Oil Makeup Remover

$50.00
$50.00