Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Calabasas Glaze - Smart Gloss®

$25.00
$25.00

Automatica - Smart Gloss®

$25.00
$25.00

Ringlight - Smart Gloss®

$25.00
$25.00

For You Page - Smart Gloss®

$25.00
$25.00

Soho Penthouse - Smart Gloss®

$25.00
$25.00

SUMMER SALE 🌺

The Smart Gloss® Set

$106.00
$123.00 $106.00