Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niabrow Serum Brow Gel
Niabrow Serum Brow Gel
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No flaking, we promise.

We want you to lock in that icy laminated hold WITHOUT the flakey crusties. When we say clear, we mean it.

A flexible hold.

Niabrow's unique serum formula lets you control the level of hold. Just want a simple brow groom? Keep it to one swipe. Looking for an icy laminated hold? Up the volume and achieve a locked in lamination.

A skin-first approach.

Not only do we care about the health of your brow hairs, we also care about the skin underneath. Niacinamide helps your brows flourish, but also, the unique area of skin underneath as well.