Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Dreamset® Highlighter Serum Palette

Regular price $56.00
Regular price Sale price $56.00
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Superset® Hyaluronic Acid Setting Spray

Regular price $34.00
Regular price Sale price $34.00
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Prime Collagen® Makeup Primer

Regular price $45.00
Regular price Sale price $45.00
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Ringlight - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Automatica - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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For You Page - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Calabasas Glaze - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Soho Penthouse - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
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Dollpaint™ Gel Eyeliner

Regular price From $25.00
Regular price Sale price From $25.00
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Smart Blush™ Serum Blush

Regular price $34.00
Regular price Sale price $34.00
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Sunset™ Squalane Blush Palette

Regular price $56.00
Regular price Sale price $56.00
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Hylash™ Hyaluronic Serum Mascara

Regular price From $14.00
Regular price Sale price From $14.00
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