Love this it work so well with all my makeup or alone
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Formulated by skin experts.
2026 Ipsy Awards Winner.
Forever & always.
Making makeup colorful.
Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin loves a skincare-inspired base before you glam. Our lightweight blend of hyaluronic acid, plant-based collagen, and glycerin creates the perfect canvas for makeup, leaving skin feeling hydrated with a fresh, dewy-looking finish.
Tone and prime your skin for the next step in your makeup routine while helping create a smooth base for makeup application. Wear it under makeup to help minimize the look of creasing and caking, or wear it alone for that glowy, off-duty vibe.
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Prime Collagen® Makeup Primer
Star Ingredients
expand_moreHyaluronic Acid.
The hydration hero of our formula. Hyaluronic acid helps leave skin feeling refreshed and comfortably hydrated while creating a smooth, silky base that helps makeup glide on beautifully.
Vegan Collagen.
Plant-derived collagen helps create a smooth, hydrated canvas for makeup application, leaving skin looking fresh, soft, and beautifully dewy.
Glistening Glycerin.
Our not-so-secret weapon. Glycerin helps create the silky glide and lightweight feel that makes makeup apply beautifully.
Full Ingredients: Water, Glycerin, Dimethicone, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Butylene Glycol, Glycereth-26, Methyl Glucose Sesquistearate, Cetearyl Alcohol, PEG-20 Methyl Glucose Sesquistearate, Butyrospermum Parkii (Shea) Butter, Hydroxyacetophenone, PEG-100 Stearate, Glyceryl Stearate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate, Copolymer, Isohexadecane, Glycine Soja (Soybean) Protein, Parfum, Biosaccharide Gum-1, Polysorbate 80, Sorbitan Oleate, Glycine, Maltodextrin, Sodium Hyaluronate, Centella Asiatica Leaf Extract, Fucose, 1,2-hexanediol, Propylene Glycol, Phenoxyethanol, Serine, Glutamic Acid, Ethylhexylglycerin, Chamomilla Recutita (Matricaria) Flower Extract, Taraxacum Officinale (Dandelion) Rhizome/root Extract, Viola Yedoensis Extract, Paeonia Albiflora Root Extract, Malva Sylvestris (Mallow) Flower Extract, CI 16255, Aspartic Acid, Leucine, Lonicera Japonica (Honeysuckle) Flower Extract, Alanine, Lysine, Acetyl Hexapeptide-8, Arginine, Tyrosine, Phenylalanine, Threonine, Valine, Proline, Isoleucine Histidine, Aloe Barbadensis Leaf Juice, Nonapeptide-1, Caprylhydroxamic Acid, Hexylene Glycol
How to Use
expand_moreAs the first step to your glam routine, apply a pea-sized amount to clean skin across face and neck.
EXPLORE OUR
Overall rating: 4.7 / 5 from 199 reviews.
Love this it work so well with all my makeup or alone
Mary G. 5/5 Verified
This awesome smelling primer is your skin’s pre-glam power-up. It's packed with plant-based collagen and hyaluronic acid, that helps plump, hydrate, and create a smooth, dewy canvas that keeps my makeup from creasing or caking. I buff a pea-sized amount over my skin (t-zone only) before my makeup.
Ipsy.com 5/5 Verified
This is probably one of the best primers I’ve used!
Null N. 5/5 Verified
I really love Toy Factory's Prime Collagen Make-up Mini Primer, when it came in my August Glam Bag. I love how the primer is Pink, and it works smoothly to act as a primer for your make-up routine. It kept my face clean and cleansed with each application. I would love to buy it in full size.
Kristen H. 5/5 Verified
I really like this primer! The fragrance is so nice, and it makes my skin feel clean and fresh. My foundation goes on smoother and blends so much better, which is a big deal for my 55-year-old skin that can be tricky sometimes. It just makes everything look more even without feeling heavy.
Carrie C. 5/5 Verified
I absolutely Love this product!!!!! When it comes back in stock please let me know!!!
Emily D. 5/5 Verified
Me encanta se mescla perfectamente con el maquillaje que pones encima sea polvo o en crema su y deja un acabado y textura muy hermoso quede encanta .
Yina G. 5/5 Verified
I like it! Works pretty well under make up! Would definitely purchase
Ipsy.com 5/5 Verified
Exactly what my mature skin needs a good primer ☺️☺️☺️
Ipsy.com 5/5 Verified
Primes your makeup routine and leaves the best glow after one use. It reduces spots, wrinkles and any pigment issues
Null N. 5/5 Verified
This is my favorite skin care product. Love it 🩷🩷
Tiffany L. 5/5 Verified
Not quite sure if it dose anything feels good nice consistency
Olivia L. 4/5 Verified
Love this primer. Like how it gos on like a lotion. You dont even need to apply face cream if u dont want too.
Ipsy.com 5/5 Verified
I use a lot of expensive products to reduce puffiness and fine lines, but I always look forward to the last step with this primer. Cool, silky and it works! My favorite product.
Tracy H. 5/5 Verified
This hydrates my skin giving it a youthful appearance …. And it smells great!
Denise 5/5 Verified
This hydrates my skin giving it a youthful appearance …. And it smells great!
Denise 5/5 Verified
It's the best! Feels so good on my face!
Robin H. 5/5 Verified
This is the best primer I’ve ever used I love ittttt :two_hearts::two_hearts:
Fatou D. 5/5 Verified
Love it... amazing product
Crystal 5/5 Verified
The Prime Collagen Makeup Primer is the best primer I have ever used, At the time I placed this order I also ordered Nialip lip liner which is also great, however, when I first opened the lip liner it had arrived with the liner already turned up with at least an inch of liner showing which immediately broke off upon opening.
Carole A. 5/5 Verified
Great for sensitive skin I have eczema and this primer is the only primer so far that doesn’t flare my eczema. It also makes my skin glow and the make up lasts really long because of it! I love it.
Ramsha M. 5/5 Verified
Second time purchasing a full size after trying a mini size and I love it still
Vivian S. 5/5 Verified
This primer is amazing. I will not use any other primer! I have tried so many. This is the only one that works.
Kathleen P. 5/5 Verified
This primer is amazing. I first received a small little sample tube in my Etsy bag. I found the website and ordered two of them, They are larger tubes and I love this primer. It’s so smooth and I can tell a big difference with my foundation without it, love it! thank you.
Beth H. 5/5 Verified
Great primer love it
Jacqueline C. 5/5 Verified
Lovely I’ve only had a chance to use this once so far, but it has a nice texture and absorbs beautifully into the skin for a nice, smooth base.
Jessika H. 4/5 Verified
Love the way this gives a gentle glow to my skin
Robin L. 5/5 Verified
Excellent Primer I absolutely love this primer. It creates the perfect base to apply my makeup to. It never causes my products to peal or separate. It's great for both everyday and full glam looks. This is my second time purchasing this primer, and I definitely plan to buy more in the future.
Emersyn R. 5/5 Verified
Product is great size and should last a while. It's okay.
Mary S. 4/5 Verified
This is the best primer I have ever used! Skin looks so smooth and radiant, and my makeup looks flawless.
Stephanie 5/5 Verified
Thanks to my ipsy bag, I actually went and bought this primer after. It makes me skin look like it has a filter on it and fills in most of my pores (minus my really bad ones!). Bonus - Smells like bubblegum... lol.
Ipsy.com 5/5 Verified
Very lightweight, you can't tell it's on your face after you rub it in. And it holds on to make up throughout the day quite well
Ipsy.com 4/5 Verified
Thank Me Later I got this in an IPSY bag and am in love. I love using primers and this one is fantastic. Oh and the smell is heavenly!!!
Angie U. 5/5
This is lightweight and has no smell. I’d love to buy a full sized bottle if I could! My makeup glides on smooth after I put this on.
Skylar R. 5/5 Verified
So amazing! Really grips on to my makeup and 8 hours later and skin is still finished and not smudged. Highly recommend and bonus is that it smells incredible
Brittnee B. 5/5 Verified
Smells so good, and has a nice skin feel. After applying it, I also mix a small amount with my foundation (on the back of my hand). The foundation looks smoother and dries with a more dewy finish. And it moisturizes like a dream.
Lisa A. 5/5 Verified
I love this so much! Smells good and makes my skin feel amazing!
Lisa M. 5/5 Verified
I LOVE THIS PRODUCT - I'm still using it sparingly because I love it so much. I put it on before my make up and it makes my skin look / feel like glass.
Jaime N. 5/5 Verified
I never knew makeup would go on so well with a primer,!
Merri B. 4/5 Verified
Smooth and silky… Feels really good on my skin. I’ve been using it every day since I got it.
Ipsy.com 5/5 Verified
Trust us, we won't bug you. We only have 2 sales a year. We just want to tell you about new products so that you're the FIRST to know.