Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$54.00
$54.00
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Dollpaint™ Gel Eyeliner

From $26.00
From $26.00
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Prime Collagen® Makeup Primer

$35.00
$35.00

Nialash Niacinamide Serum Mascara

From $15.00
From $15.00
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Superset® Hyaluronic Acid Setting Spray

$46.00
$46.00

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Ultraset™ Niacinamide Setting Powder

$43.00
$43.00
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Sidekick One Squalane Palette

$69.00
$69.00
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Calabasas Glaze - Smart Gloss®

$26.00
$26.00
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Automatica - Smart Gloss®

$26.00
$26.00
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Ringlight - Smart Gloss®

$26.00
$26.00
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Sunset™ Squalane Blush Palette

$57.00
$57.00
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Soho Penthouse - Smart Gloss®

$26.00
$26.00

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For You Page - Smart Gloss®

$26.00
$26.00
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Smart Blush™ Serum Blush

$35.00
$35.00
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Dreamset® Highlighter Serum Palette

$57.00
$57.00
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Pastel Diamond Pro MUA Brush Set

$128.00
$128.00