Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Filters

View

Filters

Clear all

Niablend™ Serum Concealer

$53.00
$53.00
View product

Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
View product

Hylash™ Hyaluronic Serum Mascara

From $0.00
From $0.00
View product

Ultraset™ Niacinamide Setting Powder

$42.00
$42.00
View product

Prime Collagen® Makeup Primer

$45.00
$45.00

Superset® Hyaluronic Acid Setting Spray

$34.00
$34.00

Sold out

Sidekick One Squalane Palette

$67.00
$67.00
View product

Sold out

Calabasas Glaze - Smart Gloss®

$25.00
$25.00
View product

Sold out

Automatica - Smart Gloss®

$25.00
$25.00
View product

Sold out

Ringlight - Smart Gloss®

$25.00
$25.00
View product

Sold out

Sunset™ Squalane Blush Palette

$56.00
$56.00
View product

Sold out

For You Page - Smart Gloss®

$25.00
$25.00
View product

Soho Penthouse - Smart Gloss®

$25.00
$25.00

Sold out

Smart Blush™ Serum Blush

$34.00
$34.00
View product

Sold out

Dreamset® Highlighter Serum Palette

$56.00
$56.00
View product

Pastel Diamond Pro MUA Brush Set

$125.00
$125.00