Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Sidekick One Squalane Palette

$68.00
$68.00
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Sunset™ Squalane Blush Palette

$57.00
$0.00 $57.00
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Dreamset® Highlighter Serum Palette

$57.00
$57.00
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Smart Blush™ Serum Blush

$34.00
$0.00 $34.00
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Calabasas Glaze - Smart Gloss®

$26.00
$0.00 $26.00
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Automatica - Smart Gloss®

$26.00
$0.00 $26.00
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Ringlight - Smart Gloss®

$26.00
$26.00

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For You Page - Smart Gloss®

$26.00
$26.00
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Soho Penthouse - Smart Gloss®

$26.00
$26.00

Pastel Diamond Pro MUA Brush Set

$127.00
$127.00