Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Sidekick One Squalane Palette

$69.00
$0.00 $69.00

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Sunset™ Squalane Blush Palette

$58.00
$0.00 $58.00
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Dreamset® Highlighter Serum Palette

$58.00
$0.00 $58.00

Smart Blush™ Serum Blush

$35.00
$0.00 $35.00

Calabasas Glaze - Smart Gloss®

$26.00
$0.00 $26.00

Automatica - Smart Gloss®

$26.00
$0.00 $26.00

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Ringlight - Smart Gloss®

$26.00
$0.00 $26.00
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For You Page - Smart Gloss®

$26.00
$0.00 $26.00

Soho Penthouse - Smart Gloss®

$26.00
$0.00 $26.00

Pastel Diamond Pro MUA Brush Set

$129.00
$0.00 $129.00