Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right

View

Filters

Clear all

Niablend™ Serum Concealer

Regular price $52.00
Regular price Sale price $52.00
Unit price  per 
View product

Dollpaint™ Gel Eyeliner

Regular price From $25.00
Regular price Sale price From $25.00
Unit price  per 
View product

Ultraset™ Niacinamide Setting Powder

Regular price $41.00
Regular price Sale price $41.00
Unit price  per 
View product

Superset® Hyaluronic Acid Setting Spray

Regular price $33.00
Regular price Sale price $33.00
Unit price  per 

Prime Collagen® Makeup Primer

Regular price $44.00
Regular price Sale price $44.00
Unit price  per 

Calabasas Glaze - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
Unit price  per 

Automatica - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
Unit price  per 

Ringlight - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
Unit price  per 

Sidekick One Squalane Palette

Regular price $66.00
Regular price Sale price $66.00
Unit price  per 

For You Page - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
Unit price  per 

Smart Blush™ Serum Blush

Regular price $33.00
Regular price Sale price $33.00
Unit price  per 

Soho Penthouse - Smart Gloss®

Regular price $25.00
Regular price Sale price $25.00
Unit price  per 

Dreamset® Highlighter Serum Palette

Regular price $55.00
Regular price Sale price $55.00
Unit price  per 

Sunset™ Squalane Blush Palette

Regular price $55.00
Regular price Sale price $55.00
Unit price  per 

Pastel Diamond Pro MUA Brush Set

Regular price $123.00
Regular price Sale price $123.00
Unit price  per