Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$52.00
$52.00
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Dollpaint™ Gel Eyeliner

From $25.00
From $25.00
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Prime Collagen® Makeup Primer

$44.00
$44.00

Ultraset™ Niacinamide Setting Powder

$41.00
$41.00
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Superset® Hyaluronic Acid Setting Spray

$33.00
$33.00

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Sidekick One Squalane Palette

$66.00
$66.00
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Calabasas Glaze - Smart Gloss®

$25.00
$25.00
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Automatica - Smart Gloss®

$25.00
$25.00
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Ringlight - Smart Gloss®

$25.00
$25.00
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Sunset™ Squalane Blush Palette

$55.00
$55.00
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For You Page - Smart Gloss®

$25.00
$25.00
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Soho Penthouse - Smart Gloss®

$25.00
$25.00

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Smart Blush™ Serum Blush

$33.00
$33.00
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Dreamset® Highlighter Serum Palette

$55.00
$55.00
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Pastel Diamond Pro MUA Brush Set

$123.00
$123.00