Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$55.00
$0.00 $55.00
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Dollpaint™ Gel Eyeliner

From $26.00
$0.00 From $26.00
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Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
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Ultraset™ Niacinamide Setting Powder

$44.00
$44.00
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Superset® Hyaluronic Acid Setting Spray

$35.00
$0.00 $35.00

Prime Collagen® Makeup Primer

$47.00
$0.00 $47.00

Oatbae Oil Makeup Remover

$52.00
$0.00 $52.00

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Calabasas Glaze - Smart Gloss®

$26.00
$0.00 $26.00
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Automatica - Smart Gloss®

$26.00
$0.00 $26.00

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Sidekick One Squalane Palette

$70.00
$0.00 $70.00
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Ringlight - Smart Gloss®

$26.00
$0.00 $26.00

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Sunset™ Squalane Blush Palette

$58.00
$0.00 $58.00
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For You Page - Smart Gloss®

$26.00
$0.00 $26.00

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Smart Blush™ Serum Blush

$35.00
$0.00 $35.00
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Dreamset® Highlighter Serum Palette

$58.00
$0.00 $58.00
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Soho Penthouse - Smart Gloss®

$26.00
$0.00 $26.00

Niabrow Serum Brow Gel

$35.00
$0.00 $35.00

Pastel Diamond Pro MUA Brush Set

$130.00
$0.00 $130.00