Formulated by skin experts.
Our formulas know you.
Obviously — it's 2024.
Because makeup is colourful.
You know us from
New & Restocked
Explore our color icons.
Niablend™ Serum Concealer
Niabrow Serum Brow Gel
Oatbae Oil Makeup Remover
Sidekick One Squalane Palette
Superset® Hyaluronic Acid Setting Spray
Dollpaint™ Gel Eyeliner
Hylash™ Hyaluronic Serum Mascara
Prime Collagen® Makeup Primer
Calabasas Glaze - Smart Gloss®
Ultraset™ Niacinamide Setting Powder
Dreamset® Highlighter Serum Palette
Sunset™ Squalane Blush Palette
Pastel Diamond Pro MUA Brush Set
Smart Blush™ Serum Blush
CliqueStick Eye Shadow Crayon
Formulated by AI
Trending now at Toy
We invite you to step inside
The Wonderful World of Toyfactory.
Technical Lip Base
Smart shades picked by AI. Introducing Smart Gloss®
Calabasas Glaze - Smart Gloss®
Automatica - Smart Gloss®
Ringlight - Smart Gloss®
For You Page - Smart Gloss®
Soho Penthouse - Smart Gloss®
SUMMER SALE 🌺
The Smart Gloss® Set
From beginners to pro MUAs,
The girls who get it, get it.
"I never thought I’d feel at all confident with JUST highlighter, but if I had to choose just one piece of makeup it would be this."
— Jensen, Verified Buyer
"I absolutely love this this setting spray and it has become my go-to for my intermediate setting routine."
— Chloe, Verified Buyer
"I fell in love with the fine tip and smooth application. I never want to run out of this!"
— Ashley, Verified Buyer
Who is Toyfactory?
Toyfactory® is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.
