Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
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Smart Blush™ Serum Blush

$24.00
$24.00

Smart Blush™ is a serum first, and a blush second, without compromising pigment or payoff. Formulated with niacinamide to moisturize and hydrate, our high payoff, vegan color brings the skin to life with just one drop.

Met in Tulum is a sun-kissed, vibrant red. More shades to come soon!

Niacinamide-Infused For skin nourishment.
The Perfect Shade A sunset in Cabo
Ultra-High Payoff With just a dab.

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Star Ingredients

Niacinamide.

Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.

Full Ingredients: Water, Isohexadecane, Ethylhexyl Palmitate, Glycerin, Propylene Glycol, Isononyl Isononanoate, Dimethicone, Titanium Dioxide, Mica, Silica, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Disteardimonium Hectorite, Dimethicone/Vinyl Dimethicone Crosspolymer, CI 77491, CI 15850, Boron Nitride, Hydroxyacetophenone, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Distearate, Niacinamide, Butylene Glycol, Saccharomyces Ferment Filtrate, Lactobacillus Ferment, Alumina, Ethylhexylglycerin, Ginkgo Biloba Leaf Extract, Sophora Japonica Bud Extract, Chrysanthemum Indicum Flower Extract, Glycyrrhiza Inflata Root Extract, Xanthium Sibiricum Extract

How to Use

Blend a pea-sized amount onto cheek area using a brush or sponge.

Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
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Pure nia color.

Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.

She's giving 'serum'.

Our niacinamide base offers skin benefits like improved hydration, strengthened barrier function, reduced inflammation, regulated sebum production, and diminished hyperpigmentation, resulting in healthier and radiant skin.

Built in a lab by AI.

We only have one serum blush (for now), so it better be good. Met in Tulum is the perfect sun-kissed red that works with all skin tones, verified by AI.

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