Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Smart Blush™ Serum Blush
Smart Blush™ Serum Blush
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Pure nia color.

Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.

She's giving 'serum'.

Our niacinamide base offers skin benefits like improved hydration, strengthened barrier function, reduced inflammation, regulated sebum production, and diminished hyperpigmentation, resulting in healthier and radiant skin.

Built in a lab by AI.

We only have one serum blush (for now), so it better be good. Met in Tulum is the perfect sun-kissed red that works with all skin tones, verified by AI.