Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Niablend™ Serum Concealer
Niablend™ Serum Concealer

Shade: F2

chevron_left chevron_right

Why niacinamide?

Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.

A built-in serum.

Our niacinamide base offers skin benefits like improved hydration, strengthened barrier function, reduced inflammation, regulated sebum production, and diminished hyperpigmentation, resulting in healthier and radiant skin. 

Blendable pigment.

Niablend is a game-changer in the beauty world as it seamlessly pairs bold pigment with a diverse shade range. Whether you have porcelain-like fair skin or rich, deep undertones, Niablend builds in exceptional coverage, erasing imperfections while enhancing your natural beauty.

Overall rating: 4.989224 / 5 from 464 reviews.

AI Generated Review Summary

Niablend™ Serum Concealer is praised for its smooth, creamy, and long-lasting formula. Customers highlight its perfect coverage, matching skin tone, and lightweight feel. The product is also noted for its flawless finish and smooth blending.

Summary topics

  • Formula Quality: 4%
  • Skin Tone Matching: 6%
  • Coverage Effectiveness: 25%
  • Blending Ease: 12%
  • Shade Matching: 22%

Review topics: ["coverage","shade","look","concealer","skin","color","weight","match","size","texture","consistency","blends","amount","quality","ingredients","formula","packaging","finish","brand","circles","spots","application","serum","creasing","works","liner","tones","eyes","face","exception"].

Review highlights

  • "Such a smooth blend and the shade was spot on, great coverage for such a light weight cream only need small amount."Angelina L.
  • "The shade was perfect for me, the formula is fantastic, and the coverage is really great as well."Tracy D.
  • "This concealer was a perfect shade for me and had really great dewy coverage that perfectly concealed my blemishes!!"Skylar V.

Reviews

The package was EMPTY!

"I received my package of concealer and opened it and the metal tube packaging was opened so when I took the cap off, it was empty with no makeup! I wrote an email for a refund/or another package and still haven’t gotten a response!"

Jennifer S. (1/5)

I have very dark purple/blue

"I have very dark purple/blue undereye color. This concealer helps tremendously. I received the travel-size concealer in an Ipsy bag years ago!"

Megan L. (5/5)

I love this concealer! Easy

"I love this concealer! Easy application, easy blending, and it lasts all day."

Alison M. (5/5)

I love this product. Goes

"I love this product. Goes so smoothly and feels so soft. If only there was a whole face foundation."

Melissa J. (5/5)

Love this stuff 🙌

"Love this stuff 🙌"

Jessica B. (5/5)

This is the best covering

"This is the best covering concealer I’ve ever used."

ROBIN L. (5/5)

The BEST

"The best concealer ever. I’ve spent double on other products but this is by far my favourite. Such great coverage without being candy and feels so nice."

Lindsay (5/5)

Simply the best

"This is my all time favorite concealer of all time- periodt. It feels so good on the skin, blends so seamlessly everything always creases under my eyes but this leaves the perfect matched finish I literally don’t use anything else sometimes I don’t even use a setting powder, it completely hides my dark circles"

Anne C. (5/5)

Absolutely Incredible

"I love this concealer so so much, it is so good, covers yet looks natural, I love love love this! And the packaging, a glass bottle feels heavy and expensive, using it is a pleasant sensory experience."

Lisa (5/5)

A review from Ipsy.com

"The shade matched me perfectly and this concealer feels super nice on my skin. Didn’t cake at all under my eyes and is pretty easy to blend out. Coverage is buildable, so it can be what you make of it. Probably the best concealer I’ve received from Ipsy so far!"

Rachel B. (5/5)

Q&A