Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$38.00
$38.00
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Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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Hylash™ Hyaluronic Serum Mascara

From $10.00
From $10.00
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Prime Collagen® Makeup Primer

$32.00
$32.00

Oatbae Oil Makeup Remover

$36.00
$36.00