Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

$38.00
$0.00 $38.00
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Sidekick One Squalane Palette

$48.00
$48.00
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Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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Superset® Hyaluronic Acid Setting Spray

$24.00
$24.00
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Dreamset® Highlighter Serum Palette

$40.00
$40.00
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Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
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Sunset™ Squalane Blush Palette

$40.00
$0.00 $40.00
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Prime Collagen® Makeup Primer

$32.00
$32.00

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Calabasas Glaze - Smart Gloss®

$18.00
$0.00 $18.00
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Automatica - Smart Gloss®

$18.00
$0.00 $18.00
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Ringlight - Smart Gloss®

$18.00
$18.00

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For You Page - Smart Gloss®

$18.00
$18.00
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Soho Penthouse - Smart Gloss®

$18.00
$18.00

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Smart Blush™ Serum Blush

$24.00
$0.00 $24.00
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SUMMER SALE 🌺

The Essentials Set

$199.00
$298.00 $199.00
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SUMMER SALE 🌺

The Smart Gloss® Set

$78.00
$90.00 $78.00
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Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
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Oatbae Oil Makeup Remover

$36.00
$36.00

Niabrow Serum Brow Gel

$24.00
$24.00

Niapout Serum Lip Mask

$24.00
$24.00