Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Automatica - Smart Gloss®

$18.00
$18.00

Calabasas Glaze - Smart Gloss®

$18.00
$18.00

Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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Dreamset® Highlighter Serum Palette

$40.00
$40.00

For You Page - Smart Gloss®

$18.00
$18.00

Hylash™ Hyaluronic Serum Mascara

From $10.00
From $10.00
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Niablend™ Serum Concealer

$38.00
$38.00
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Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Prime Collagen® Makeup Primer

$32.00
$32.00

Ringlight - Smart Gloss®

$18.00
$18.00

Sidekick One Squalane Palette

$48.00
$48.00

Smart Blush™ Serum Blush

$24.00
$24.00

Soho Penthouse - Smart Gloss®

$18.00
$18.00

Sunset™ Squalane Blush Palette

$40.00
$40.00

Superset® Hyaluronic Acid Setting Spray

$24.00
$24.00

Sale

The Essentials Set

$199.00
$298.00 $199.00

Sale

The Smart Gloss® Set

$78.00
$90.00 $78.00

Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
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