Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Filters

View

Filters

Clear all

Price
$
$
Automatica - Smart Gloss®

Automatica - Smart Gloss®

$18.00
$0.00 $18.00

Sold out

Calabasas Glaze - Smart Gloss®

Calabasas Glaze - Smart Gloss®

$18.00
$0.00 $18.00
View product
Dollpaint™ Gel Eyeliner

Dollpaint™ Gel Eyeliner

From $18.00
$0.00 From $18.00
View product

Sold out

Dreamset® Highlighter Serum Palette

Dreamset® Highlighter Serum Palette

$40.00
$0.00 $40.00
View product
For You Page - Smart Gloss®

For You Page - Smart Gloss®

$18.00
$0.00 $18.00
Hylash™ Hyaluronic Serum Mascara

Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
View product
Niablend™ Serum Concealer

Niablend™ Serum Concealer

$38.00
$0.00 $38.00
View product
Niabrow Serum Brow Gel

Niabrow Serum Brow Gel

$24.00
$0.00 $24.00
Oatbae Oil Makeup Remover

Oatbae Oil Makeup Remover

$36.00
$0.00 $36.00
Pastel Diamond Pro MUA Brush Set

Pastel Diamond Pro MUA Brush Set

$90.00
$0.00 $90.00
Prime Collagen® Makeup Primer

Prime Collagen® Makeup Primer

$32.00
$0.00 $32.00

Sold out

Ringlight - Smart Gloss®

Ringlight - Smart Gloss®

$18.00
$0.00 $18.00
View product
Sidekick One Squalane Palette

Sidekick One Squalane Palette

$48.00
$0.00 $48.00

Sold out

Smart Blush™ Serum Blush

Smart Blush™ Serum Blush

$24.00
$0.00 $24.00
View product

Sold out

Soho Penthouse - Smart Gloss®

Soho Penthouse - Smart Gloss®

$18.00
$0.00 $18.00
View product

Sold out

Sunset™ Squalane Blush Palette

Sunset™ Squalane Blush Palette

$40.00
$0.00 $40.00
View product
Superset® Hyaluronic Acid Setting Spray

Superset® Hyaluronic Acid Setting Spray

$24.00
$0.00 $24.00

SUMMER SALE 🌺

The Essentials Set

The Essentials Set

$199.00
$298.00 $199.00
View product

SUMMER SALE 🌺

The Smart Gloss® Set

The Smart Gloss® Set

$78.00
$90.00 $78.00
View product
Ultraset™ Niacinamide Setting Powder

Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
View product