Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2023.

LGBTQ+ Owned

Because makeup is colourful.

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The Essentials Set

Regular price $199.00
Regular price $298.00 Sale price $199.00
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The Smart Gloss® Set

Regular price $78.00
Regular price $90.00 Sale price $78.00
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Pastel Diamond Pro MUA Brush Set

Regular price $90.00
Regular price Sale price $90.00
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Dollpaint™ Gel Eyeliner

Regular price From $18.00
Regular price Sale price From $18.00
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