Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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SUMMER SALE 🌺

The Essentials Set

$199.00
$298.00 $199.00
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SUMMER SALE 🌺

The Smart Gloss® Set

$78.00
$90.00 $78.00

Pastel Diamond Pro MUA Brush Set

$90.00
$90.00

Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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