Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Ringlight - Smart Gloss®
Ringlight - Smart Gloss®
Ringlight - Smart Gloss®
Ringlight - Smart Gloss®
Ringlight - Smart Gloss®
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Ringlight - Smart Gloss®

$18.00
$18.00
Shipping calculated at checkout

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Ringlight is the most luxe and luscious clear-coat in the game.

Created by AI A top-trending shade.
Vegan + Cruelty-Free Always, obviously.
Long-Wearing No need to re-apply.

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Star Ingredients

Shea Butter.

Shea butter penetrates the skin on your lips so deeply, the ocean would be jealous. It's an integral part of our skin-first approach to makeup, and keeps your lips feeling hydrated all day long with minimal reapplication. That being said, Smart Gloss™ is literally so cute, and you'll probably find yourself reapplying because you'll look good doing it.

Seamless Color.

Our Smart Gloss™ is available in five seamless shades picked for you by AI, designed to look good on all skin tones and lip anatomies.

Picked by AI.

Science says these shades work for you. We've drawn from millions of datapoints to find the world's most iconic and loved gloss shades to create an initial range that works for the most amount of people, seamlessly.

Full Ingredients: Hydrogenated Styrene/Isoprene Copolymer, Silica Dimethyl Silylate, Diisostearyl Malate, Polyisobutene, Pentaerythrityl Tetraisostearate, Butyrospermum Parkii(Shea Butter), Tocopherol, Parfum, Phenoxyethanol, May Contain: CI 77499, CI 77491,CI 77492, CI 77891, CI 45410, CI 19140

How to Use

Swipe gloss onto your bottom lip & purse to smooth. Reapply as needed or when lips feel dry.

Ringlight - Smart Gloss®
Ringlight - Smart Gloss®
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Smart Gloss® shades were picked for you by AI.

We used millions of data points to find the top 5 most versatile and wearable shades that work on all skin tones.

A lip-first approach.

Imagine the power of a lip balm, in gloss format. The skin on your lips is highly sensitive and constantly exposed. Our skin-nourishing ingredients help combat dry, cracking lips with perfect color payoff.

A Pro-MUA Formula.

Smart Gloss® is trusted by professional makeup artists for all day, shoot-ready wearability.

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Overall rating: 5.0 / 5 from 1 reviews.

AI Generated Review Summary

Summary topics

Review topics: ["gloss","color","smells","shade","feel","shine","look","lips","itís","application","packaging","texture","consistency","iíve","formula","lip tint","wear","amount","brand","tastes","moisturizing","light","iím","lipliner","finish","quality"].

Review highlights

Reviews

Quality skincare + High end makeup = Smart makeup

"I first tried Toy Factory through Ipsy. I ordered the Sidekick One Squalane Palette and WOW! I love it. I have mature skin and most products tend to settle into fine lines, but not this game changer, its a pure high quality palette. I have since bought the Toy Factory Ultraset translucent Setting powder, Smart Blush, Doll Paint eyeliner duo and Calabasas Smart Lip Gloss. Everything is great. I can't express how much I love this brand. All I can say is give it a try. And no, I am not a paid endorser, influencer or anything like that. Just a fan of a great product line. Oh and Toy Factorys sister line is Dew of the Gods."

— Kellie H. (5/5)

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