Skin-first makeup

Formulated by skin experts.

Award-Winning Brand

2026 Ipsy Awards Winner

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Nialash Niacinamide Serum Mascara
Nialash Niacinamide Serum Mascara

Size: Full (10ml)

Overall rating: 4.984536 / 5 from 388 reviews.

AI Generated Review Summary

Hylash™ Hyaluronic Serum Mascara hydrates eyelids and lash roots with hyaluronic acid, offering a bold, long-lasting lash look. Customers appreciate its non-clumping formula, excellent applicator, and travel-friendly size. The mascara's light weight and rich color enhance natural lash appearance, while the compact wand ensures precise application.

Summary topics

  • Non-Clumping: 7%
  • Application: 4%
  • Size: 5%
  • Wand: 2%
  • Weight: 3%

Review topics: [look, size, color, mascara, weight, coverage, quality, lashes, shape, skin, shade, eyelashes, packaging, ingredients, clumps, brand, brush, application, itís, wand, formula, feel, use, try, iíve, wear, iím, concealer, eyes, finish].

Review highlights

  • "And great lashes with great color and curl and separation?"Susan B.
  • "Color is bold, wand is amazing, helps you grab individual eyelashes for better precision."Jessica C.
  • "Not clumpy at ALLLLLLL, the wand is so clean and precise, and my lashes didnít look or feel dry."Ashley H.

Reviews

Immediate favorite

"I was a big fan of the Hylash after receiving a travel size in an Ipsy bag a few years ago. I was a little nervous to switch to Nialash but it’s even better! I love the formula! No clumps! My lashes look fantastic!"

Heather G. (5/5)

Love this mascara, my only

"Love this mascara, my only wish would be that the opening would be a little smaller to take just a bit more off the brush when the wand is pulled out."

Jane Z. (4/5)

The only mascara that I

"The only mascara that I have found with no clumps and goes on well. The best mascara I have ever used"

Nancy C. (3/5)

Love it!

"I just love this mascara! It makes my lashes look great, but also very natural. I received a mini in an Ipsy order and just had to get more!"

Cheri N. (5/5)

Makes my lashes so healthy

"I LOVE THIS PRODUCT!!! I have extremely sensitive eyes. I was not sure if I was going to be able to use it; most mascaras will irritate my eyes by midday. I love the way they look and feel. I swear they are also growing like crazy. I hope the full size comes back out soon. I think I have like five travel sizes I have almost used up."

April H. (5/5)

Love! Love! Love!

"Love how natural my lashes look! It does not clump, defines each lash, and lasts all day!"

Jmp (5/5)

womp womp

"Got this in my Ipsy bag this month. Not buildable, doesn't hold a curl, messyyyyyy. I don't usually write reviews but this really threw me through a loop. It would be great for people with long lashes with a natural curl to them. Definitely doesn't clump, because the applicator barely deposits product on your lashes. :)"

Elonwy (2/5)

Natural look but better

"I really liked this mascara. It doesn't clump, looks natural but makes lashes visible. Lashes are not stiff and cakey with this on."

Suzanne (5/5)

Stop the presses! AMAZING!

"My Ipsy bag had Hylash Hyaluronic Mascara in it. Over the last 2 years I've tried so many different mascaras but this one is WAY different! Goes on with NO CLUMPING, doesn't smudge, looks natural but makes every lash stand out. I've been in tropical heat, swimming, exercising and on the go and this stuff looks GREAT! Not to mention I didn't take it off for a couple days and just added a touch up on the tips. My lashes aren't the least bit crusty or stiff either. Amazing! I will never, ever buy another brand. Problems all solved!"

Lurrie (5/5)

Great, soft mascara

"This is my favorite mascara from any that I have gotten from Ipsy. I have long lashes, and I curl them manually, then add this mascara which is soft and really highlights my lashes. It probably won't add length or curl, and may not work for oily skin (fine for me though)."

Carla G. (5/5)

Q&A