Skin-first makeup

Formulated by skin experts.

Award-Winning Brand

2026 Ipsy Awards Winner.

Vegan & cruelty-free

Forever & always.

LGBTQ+ Owned

Making makeup colorful.

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Niablend™ Serum Concealer

$38.00
$38.00
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Dollpaint™ Gel Eyeliner

From $18.00
From $18.00
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Prime Collagen® Makeup Primer

$24.00
$24.00

Superset® Hyaluronic Acid Setting Spray

$32.00
$32.00

Nialash Niacinamide Serum Mascara

From $10.00
From $10.00
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Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
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Sold out

Ringlight - Smart Gloss®

$18.00
$18.00
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Sold out

Smart Blush™ Serum Blush

$24.00
$24.00
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Pastel Diamond Pro MUA Brush Set

$90.00
$90.00