Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer

Regular price $38.00
Regular price Sale price $38.00
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Dollpaint™ Gel Eyeliner

Regular price From $18.00
Regular price Sale price From $18.00
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Ultraset™ Niacinamide Setting Powder

Regular price $30.00
Regular price Sale price $30.00
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Superset® Hyaluronic Acid Setting Spray

Regular price $24.00
Regular price Sale price $24.00
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Prime Collagen® Makeup Primer

Regular price $32.00
Regular price Sale price $32.00
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Calabasas Glaze - Smart Gloss®

Regular price $18.00
Regular price Sale price $18.00
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Hylash™ Hyaluronic Serum Mascara

Regular price From $10.00
Regular price Sale price From $10.00
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Automatica - Smart Gloss®

Regular price $18.00
Regular price Sale price $18.00
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Ringlight - Smart Gloss®

Regular price $18.00
Regular price Sale price $18.00
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Sidekick One Squalane Palette

Regular price $48.00
Regular price Sale price $48.00
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For You Page - Smart Gloss®

Regular price $18.00
Regular price Sale price $18.00
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Smart Blush™ Serum Blush

Regular price $24.00
Regular price Sale price $24.00
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Soho Penthouse - Smart Gloss®

Regular price $18.00
Regular price Sale price $18.00
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Dreamset® Highlighter Serum Palette

Regular price $40.00
Regular price Sale price $40.00
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Sunset™ Squalane Blush Palette

Regular price $40.00
Regular price Sale price $40.00
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Pastel Diamond Pro MUA Brush Set

Regular price $90.00
Regular price Sale price $90.00
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