Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

chevron_left chevron_right
Filters

View

Filters

Clear all

Price
$
$

Niablend™ Serum Concealer

$38.00
$0.00 $38.00
View product

Dollpaint™ Gel Eyeliner

From $18.00
$0.00 From $18.00
View product

Hylash™ Hyaluronic Serum Mascara

From $0.00
$0.00 From $0.00
View product

Ultraset™ Niacinamide Setting Powder

$30.00
$30.00
View product

Superset® Hyaluronic Acid Setting Spray

$24.00
$0.00 $24.00

Prime Collagen® Makeup Primer

$32.00
$0.00 $32.00

Sold out

Calabasas Glaze - Smart Gloss®

$18.00
$0.00 $18.00
View product

Sold out

Automatica - Smart Gloss®

$18.00
$0.00 $18.00
View product

Sold out

Sidekick One Squalane Palette

$48.00
$0.00 $48.00
View product

Ringlight - Smart Gloss®

$18.00
$0.00 $18.00

Sold out

Sunset™ Squalane Blush Palette

$40.00
$0.00 $40.00
View product

For You Page - Smart Gloss®

$18.00
$0.00 $18.00

Sold out

Smart Blush™ Serum Blush

$24.00
$0.00 $24.00
View product

Sold out

Dreamset® Highlighter Serum Palette

$40.00
$0.00 $40.00
View product

Soho Penthouse - Smart Gloss®

$18.00
$0.00 $18.00

Pastel Diamond Pro MUA Brush Set

$90.00
$0.00 $90.00