Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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The Essentials Set
The Essentials Set
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The best of Toy.

Get to know Toyfactory, and our vibe of clean, skin-first makeup.

11 best sellers.

From serious color-payoff formulas to light, breathable pigment.

A regimen, reloaded.

Prime, Set, Contour and Color with the Essentials Set from Toyfactory.