Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Niablend™ Serum Concealer
Niablend™ Serum Concealer

Shade: L1

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Why niacinamide?

Rich in B3 vitamins, niacinamide helps to visibly reduce the appearance of enlarged pores, while helping to tighten and soften the skin. She’s our anti-caking bestie, and she helps hydrate your skin, while you glam.

A built-in serum.

Our niacinamide base offers skin benefits like improved hydration, strengthened barrier function, reduced inflammation, regulated sebum production, and diminished hyperpigmentation, resulting in healthier and radiant skin. 

Blendable pigment.

Niablend is a game-changer in the beauty world as it seamlessly pairs bold pigment with a diverse shade range. Whether you have porcelain-like fair skin or rich, deep undertones, Niablend builds in exceptional coverage, erasing imperfections while enhancing your natural beauty.