Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Automatica - Smart Gloss®
Automatica - Smart Gloss®
Automatica - Smart Gloss®
Automatica - Smart Gloss®
Automatica - Smart Gloss®
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Automatica - Smart Gloss®

$18.00
$18.00
Shipping calculated at checkout

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. Automatica is a muted rose.

Created by AI A top-trending shade.
Vegan + Cruelty-Free Always, obviously.
Long-Wearing No need to re-apply.

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Free shipping — on all orders over $40 USD / $52 CAD!

Star Ingredients

Shea Butter.

Shea butter penetrates the skin on your lips so deeply, the ocean would be jealous. It's an integral part of our skin-first approach to makeup, and keeps your lips feeling hydrated all day long with minimal reapplication. That being said, Smart Gloss™ is literally so cute, and you'll probably find yourself reapplying because you'll look good doing it.

Seamless Color.

Our Smart Gloss™ is available in five seamless shades picked for you by AI, designed to look good on all skin tones and lip anatomies.

Picked by AI.

Science says these shades work for you. We've drawn from millions of datapoints to find the world's most iconic and loved gloss shades to create an initial range that works for the most amount of people, seamlessly.

Full Ingredients: Hydrogenated Styrene/Isoprene Copolymer, Silica Dimethyl Silylate, Diisostearyl Malate, Polyisobutene, Pentaerythrityl Tetraisostearate, Butyrospermum Parkii(Shea Butter), Tocopherol, Parfum, Phenoxyethanol, May Contain: CI 77499, CI 77491,CI 77492, CI 77891, CI 45410, CI 19140

How to Use

Swipe gloss onto your bottom lip & purse to smooth. Reapply as needed or when lips feel dry.

Automatica - Smart Gloss®
Automatica - Smart Gloss®
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Smart Gloss® shades were picked for you by AI.

We used millions of data points to find the top 5 most versatile and wearable shades that work on all skin tones.

A lip-first approach.

Imagine the power of a lip balm, in gloss format. The skin on your lips is highly sensitive and constantly exposed. Our skin-nourishing ingredients help combat dry, cracking lips with perfect color payoff.

A Pro-MUA Formula.

Smart Gloss® is trusted by professional makeup artists for all day, shoot-ready wearability.

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Overall rating: 5.0 / 5 from 189 reviews.

AI Generated Review Summary

Automatica's Smart Gloss® offers a beautiful and natural color with a perfect everyday shade. Customers love its amazing and soft look, non-sticky shine, and buttery application. The gloss provides smooth, soft, and hydrating lips with a light, pleasant scent.

Summary topics

  • Natural Color: 27%
  • Lip Appearance: 8%
  • Non-Sticky Shine: 8%
  • Overall Gloss Quality: 43%
  • Buttery Application: 3%

Review topics: ["color","shade","look","gloss","texture","packaging","consistency","smells","feel","shine","lips","itís","application","formula","iíve","brand","finish","wear","light","iím"].

Review highlights

  • "Lip's feel great and smooth and soft." — Shannon M.
  • "I love the neutral color and feel of it." — Brittney S.
  • "I love this product so much, and the color I received looked so natural." — Ellen U.

Reviews

Swear by it!

"My favorite lipgloss! It is creamy, no harsh odor or taste. Itís long lasting. Perfect over my lipstick!"

— Juanita R. (5/5)

Best lip gloss ever!

"This is my favorite lip gloss, I just ordered 2 more because I donít ever want to run out!"

— Melanie D. (5/5)

A review from Ipsy.com

"I love this brand and all of there products are ????????"

— Rosie M. (5/5)

A review from Ipsy.com

"I really like this gloss. It's hydrating, non-sticky and the packaging is cute. I would've like a bit more pigmentation, 'cause the color in the tube is beautiful, but I still love the product."

— Nikki V. (5/5)

A review from Ipsy.com

"I didn't expect to like this gloss as much as I do and, in fact, was somewhat disappointed when I first saw it in my shipment. I thought it looked like a thousand other glosses I already have, but I was TOTALLY wrong and I'm so glad I gave it a chance! It's not only GORGEOUS, but it feels amazing on the lips! It's not sticky at all and it feels more like a lip treatment than makeup, leaving my lips velvety soft and hydrated within minutes of applying. I'm heading over to the Toy Factory website to pick up a couple more colors right after submitting this review. Highly recommend!"

— Sara R. (5/5)

A review from Ipsy.com

"Iím really not a lipstick or lip makeup person but if I was going to buy or want my lips to looks super soft but still firm and be smooth and shiny this is definitely the product for that! Made my lips feel amazing in many ways!!!"

— Angel B. (5/5)

A review from Ipsy.com

"Love the color and the feel of this gloss. I wish it would stay on longer but I don't mind reapplying. Doesn't feel sticky and doesn't make my lips chapped!"

— Jamee A. (5/5)

A review from Ipsy.com

"I didnít think I would like this because the color is bright in the tube and what is ìsmartî about lip gloss? Seemed gimmicky to me. But then I put it onÖitís a clear gloss on. AND ITS SUPER MOISTURIZING. I am a big lip gloss/oil person and this is one of my favorites now because itís just so nourishing. Started as a skeptic but now Iím a believer."

— Diana C. (5/5)

A review from Ipsy.com

"I havenít heard of this brand before but I really like this gloss for everyday. Itís neutral, non-sticky, and I like that the applicator has a little well so you really only need to dip one time per application. Smells nice, too!"

— Jennifer B. (5/5)

A review from Ipsy.com

"Ok, so no lip gloss lasts all day, it's just the nature of the product. It would have to be made of liquid latex or something to do that. But this is a great long-lasting gloss, finally I got a colour that I love and I will probably use it up in a month, lol"

— Emily W. (5/5)

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