SMART GLOSS™

The Smart Gloss™ Set

Five beautiful glosses — a new look from Mon-Fri. Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated with skin-first ingredients like shea butter and Vitamin E, science formulated this gloss for us, building the perfect payoff of color x lip nourishment. The Smart Gloss® Set comes with one of each of our glosses: Ringlight, Automatica, Soho Penthouse, For You Page and Calabasas Glaze.

Ingredients

Hydrogenated Styrene/Isoprene Copolymer, Silica Dimethyl Silylate, Diisostearyl Malate, Polyisobutene, Pentaerythrityl Tetraisostearate, Butyrospermum Parkii(Shea Butter), Tocopherol, Parfum, Phenoxyethanol, May Contain: CI 77499, CI 77491,CI 77492, CI 77891, CI 45410, CI 19140

How to Use

Swipe gloss onto your bottom lip & purse to smooth. Reapply as needed or when lips feel dry.

THE ULTIMATE GLOSS SET.

Shea Butter.

Shea butter penetrates the skin on your lips so deeply, the ocean would be jealous. It's an integral part of our skin-first approach to makeup, and keeps your lips feeling hydrated all day long with minimal reapplication. That being said, Smart Gloss™ is literally so cute, and you'll probably find yourself reapplying because you'll look good doing it.

Seamless Color

Our Smart Gloss™ is available in five seamless shades picked for you by AI, designed to look good on all skin tones and lip anatomies.

Picked by AI.

Science says these shades work for you. We've drawn from millions of datapoints to find the world's most iconic and loved gloss shades to create an initial range that works for the most amount of people, seamlessly.

THE SMART GLOSS® SET
THE SMART GLOSS® SET
THE SMART GLOSS® SET
THE SMART GLOSS® SET

Toyfactory™ is data-driven smart makeup. We formulate with vegan, clean, skin-first ingredients developed by skincare experts to pair the ultimate color payoff with skin-nourishing properties to elevate your glam.

THE SMART GLOSS® SET
 

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