The Halo Set is everything, literally. It's us giving you everything we've got, and then some. Eight gorgeous glam staples come together to form the ultimate bundle to get you acquainted with everything Toy. Our collection is constantly growing, but...

Your serum and highlighter are now one. Blinding pigment blends hyaluronic acid with niacinamide and squalane for a glowy, soft, professional glam, keeping your glow moisturized, not cakey. Simple, right? A versatile skincare & makeup hybrid. It’s Dreamset. Four iconic...

It's simple because we automated it. Your serum and setting spray are now one, and that look you just created is about to last all day, all night. Superset uses hyaluronic acid to lock in your color payoff, while coating your...

Automated Intelligence helped us formulate the perfect primer. The data is in. Your skin wants to drink up plant-based collagen before you glam. Our hyaluronic acid cocktail helps your body stimulate cell regeneration while forming the ultimate base layer for...

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...

Smart Gloss® is the culmination of over a year of formulation and testing to find the ultimate balance between that buttery smooth vibe, and that all day/all night wearability. She's the Elle Woods of the gloss game; smart n' sweet. Formulated...