Skin-first makeup

Formulated by skin experts.

Chosen by AI

Our formulas know you.

Vegan & cruelty-free

Obviously — it's 2024.

LGBTQ+ Owned

Because makeup is colourful.

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Sidekick One Squalane Palette

$48.00
$48.00
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Sunset™ Squalane Blush Palette

$40.00
$0.00 $40.00
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Dreamset® Highlighter Serum Palette

$40.00
$40.00
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Smart Blush™ Serum Blush

$24.00
$0.00 $24.00
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Calabasas Glaze - Smart Gloss®

$18.00
$0.00 $18.00
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Automatica - Smart Gloss®

$18.00
$0.00 $18.00
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Ringlight - Smart Gloss®

$18.00
$18.00

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For You Page - Smart Gloss®

$18.00
$18.00
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Soho Penthouse - Smart Gloss®

$18.00
$18.00

Pastel Diamond Pro MUA Brush Set

$90.00
$90.00